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Product Goals
Product Goals

Refine your strategy with individual goals for specific segments of your product assortment.

Updated over a week ago

Setting Your Product Goals

Product Goals compliment your Overall Goal & Budget. Product goals can be defined for different segments of your assortment (products from a specific brand, products that fall within a certain price range, products that belong to a particular category, etc.).

When entering the Product Goals Page, you will find an overview of all product goals currently set.

Overview

The overview lists all defined product goals and how many products are included in each goal.

Here you have different options, described in details in the following sub chapters:

  • Add new goals

  • Adapt existing goals

  • Publish Changes

  • Change Priorities

Life Hack

When assigning products to goals, keep in mind that the default product assignment is unrestricted. This means that without a product filter, all products will be assigned to the product goal. To manage multiple assignments, prioritise product goals, where the goal with higher priority takes precedence.

How to add new Goals

  1. Click the +Add Goal-Button

  2. Define a name for the new goal

  3. Select the suitable Advertising Mode.
    The advertising mode allows you to provide guidance on how relevant specific products or product groups are to your business. This information will be taken into account when segmenting your inventory, along with other data signals. Set a more aggressive advertising mode for products that are more important to you.)

  4. Add the new Product Goal

Explanation of Advertising Modes

  1. Conservative =

  2. Normal =

  3. Aggressive =

  4. More Aggressive =

  5. Super Aggressive =

Life Hack

Select a title that truly reflects the goal and use the note section in order to preserve the thoughts behind setting this goal.

How to add new Goals

  1. Click the ">"-Button on the very right side of the goal you want to adapt

  2. At the very top of the page you can either deactivate the Product Goal

  3. At the very top of the page you can delete the Product Goal

  4. Click the “Edit”-Button in order to change the advertising mode or adapt the notes.

  5. If you want to change the matching products completely, click the “Delete Assignment” Button.

  6. With this two icons you can adjust or delete your already existing Product Assignment

  7. Click the “Add Product IDs” button in order to assign new products to your Product Goal.

  8. Click the “Add Product Filter” button in order to further customise the list of matching products.

How to Publish Changes

Any changes you make to the product goals will be taken into account during the next scheduled run of the Campaign Orchestrator. Contact your smec team for details or if you want to change the schedule.

You can also click “Publish Changes” to trigger this immediately. Please note that the publishing process can take up to several hours.

Any changes you make to the product goals will be taken into account during the next scheduled run of the Campaign Orchestrator. Contact your smec team for details or if you want to change the schedule.

Life Hack

You can also click “Publish Changes” to trigger this immediately. Please note that the publishing process can take up to several hours.

How to Change Priorities

The order of the product goals is important: if a product is assigned to more than one goal, it will only be matched to the goal with the higher relative priority.

  1. By clicking on the “⋮” button and afterwards on "Change Priorities" a Pop-Up appears where you can change the priority of your goals

  2. Use drag and drop in order to change the priority

  3. Click the “Save” button in order to complete the prioritisation changes.

Life Hack

By default, newly created goals have the lowest priority order.

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