The overall goal defines the objective towards which the orchestrated campaigns of the current scope will be optimised. Depending on your individual setup, the scope can be either a geographic market or a specific online store or brand, reflecting a subset of your Google Ads account. You can enter the target as either ROAS (Return on Ad Spend) or CRR (Cost to Revenue Ratio).
Get in touch! Setting a SMART goal for your campaigns can be a tough thing to do. Get in touch with your client team to make use of smec’s expertise! |
How to set your Overall Goal
Click the Edit-button
Select the metric of the your goal
Enter the Value (%) (eg. a ROAS of 3 = 300%)
Save your changes
Attention - when deleting the Overall Goal
Life Hack Include a note explaining the reasoning behind the chosen Overall Goal. This will ensure that your team fully understands the strategic thinking and intentions. |
Allocating Your Overall Budget
The total budget specified here will be distributed across the orchestrated campaigns.
How to set your Overall Budget
Click the Edit-button
Select the Cadence you want to define your Overall Budget for.
Example: A monthly budget of eg. €1.000 equals an annual budget of €12.000.Enter the Value of your budget for the selected Cadence. Ensure that the budget amount is entered in the local currency of your Google Ads account.
Save your changes
Life Hack Include a note explaining the reasoning behind the chosen Overall Budget. This will ensure that your team fully understands the strategic thinking and intentions. |
Maintain Transparency with History
The history section on the right serves as a documentation tool for your Overall Goal as well as your Overall Budget. It provides transparency by recording when the goal / budget was set or modified, allowing for clear tracking of changes and decisions.
