Overall Goal
The overall goal is the target towards which the orchestrated campaigns in the current scope will be optimised. Depending on your individual setup, the scope can be either a geographic market or a specific online store or brand, reflecting a subset of your Google Ads account. You can enter the target as either ROAS (Return on Ad Spend) or CRR (Cost to Revenue Ratio).
Get in touch! Setting a SMART goal for your campaigns can be a tough thing to do. Get in touch with your client team to make use of smec’s expertise! |
Include a note explaining the reasoning behind the chosen Overall Goal. This will ensure that your team fully understands the strategic thinking and intentions.
Attention! When deleting the Overall Goal, no recommendations for your optimal tROAS settings per campaign can be created. |
Overall Budget
The overall budget specified here will be distributed across the orchestrated campaigns.
Get in touch! Setting the right overall budget for your campaigns can be a tough thing to do. Get in touch with your client team to make use of smec’s expertise! |
Include a note explaining the reasoning behind the chosen Overall Budget. This will ensure that your team fully understands the strategic thinking and intentions.
Attention! When deleting the Overall Budget, no recommendations for your optimal budget settings per campaign can be created |
Maintain Transparency with History
The history section on the right serves as a documentation tool for both your overall goal and your overall budget. It provides transparency by recording when the goal/budget was set or changed, allowing clear tracking of changes and decisions.