The Campaign Sync functionality synchronizes selected settings of Google Ads campaigns based on the campaign configuration of the Campaign Orchestrator. Furthermore, asset groups and listing groups are synced with a template campaign. This synchronization process is triggered whenever “Publish Changes” is clicked, and also regularly based on a schedule.
The campaign settings included in the campaign sync are the following: campaign name, campaign status, budget and bidding strategy. Whenever the campaign sync is triggered, it updates the values in Google Ads based on the values configured in the campaign orchestrator.
Note: The campaign sync does not consider changes done directly in Google Ads. This means that if, for example, you change the budget of a campaign managed by the Campaign Orchestrator directly in Google Ads, the campaign sync will again set the value configured in the campaign configuration as part of the next scheduled run.
In addition to campaign settings, asset groups are also updated. This is done by defining a template campaign as part of the setup. The template campaign is the source of all assets such as videos, images, headlines, etc. Also, it is the source for the following settings of asset groups: Name, status, final URLs and audience signals. The listing groups are also synced based on the template campaign, but the listing groups which filter by the custom label used by the campaign orchestrator are adjusted based on the campaign name to ensure that the right products are in the right campaign.
Enabling the campaign sync
Note: To ensure optimal results, enabling or disabling the campaign sync should only be made in consultation with your smec Team.
When enabling the campaign sync, you can either choose to sync the newly created campaign to an existing campaign in Google Ads, or let the Campaign Orchestrator create a new Google Ads campaign. While synchronising to an existing campaign, where applicable, has the advantage of reducing the learning period due to the presence of existing data, creating a new campaign has the advantage of reduced effort when having to create new campaigns. During the creation of a campaign by the Campaign Orchestrator, some additional campaign settings are included, which are otherwise not synced as part of the campaign sync. They are based on the setup of the campaign orchestrator and include the following campaign settings: Merchant Center account and feed settings, location settings and language settings.
Customise your Campaign Sync Setup
It is possible to customise the schedule at which the campaign sync is running and it is also possible to only included selected attributes in the campaign sync (for example, to exclude the campaign status from the attributes to be synced by campaign sync). Please contact your smec team in case you want to make use of these customisation possibilities.