Q: When should I set a product goal and when should I add product filters to a campaign?

A: Product Goals define the strategic importance of an assortment segment for your business. Product Filters ensure that certain products are assigned to a campaign.

Let's take a simplified example:

Your product categories are Shoes (L1) and Running Shoes (L2). Running Shoes have a high margin. Over the next 2 weeks you plan to run a sales campaign for Nike Running Shoes.

Q: What happens if a campaign is paused in Campaign Orchestrator while active in Google Ads?

A: If a campaign is paused in Campaign Orchestrator, no products will be assigned to it. If campaign sync is activated, the campaign in Google Ads will also be set to pause with the next sync. This ensures that your campaigns are always in sync and that your products are being assigned to the correct campaigns.

Q: How can I see which products are assigned to which campaign? How can I see which products are scored high / mid / low?

A: Navigate to the Insights of Products and set the filter for the respective campaign you want to know which product are assigned.

Note: Only shows products with at least one impression in the given time range!

Q: How to exclude products from Orchestrator campaigns?

A: If you want to explicitly exclude a product, you can either create an exclude campaign and add the product ID(s), or add the product to another campaign.

Q: Why are the products not visible in our campaigns, or why does the product count not change?
A: The Merchant Center data is imported during the night and the products should be correctly assigned the next day